Google Optimize became available to all users

Google announced that the tool for A/B testing and personalization web sites called Optimize came out of beta. At the moment it is available in 180 countries around the world.

Google introduced Optimize and free version Optimize 360 in September 2016. Paid version available in the platform Google Analytics 360 Suite – set of tools for integrated working with data and marketing analytics.

In testing the beta version of Google Optimize, attended by more than 250 thousand users.

The new service is designed for small and medium-sized businesses. It is integrated with Google Analytics whose data are used in tests.

Tests can target specific user segments and to configure rules for the URL to specify on which pages you need to test.

The visual editor allows users to drag and drop different elements and edit the HTML, add the JavaScript or CSS rules.

The tool is available at the link.